Values Centered Innovation™ is a global innovation enablement enterprise. To us, this means eliciting the highest capacity of people at all levels to identify opportunities to make a meaningful difference, generate innovative solutions, and produce beneficial, sustainable results in every day work.

The goal of VCI is simple: to empower people in any kind of job to do their work innovatively. In addition to Innovation Styles®, VCI offers a fully integrated set of innovation models, assessments and tools, delivered to clients through a wide-variety of services globally.

Learn more about the full-range of innovation enablement solutions VCI has to offer.


William C. Miller, Co-Founder of Values Centered Innovation

William is the originator of Innovation Styles® and an internationally recognized expert on values centered innovation™ who was named from 2004-2007 as one of the top 30 thought leaders worldwide by “Leadership Excellence.” He began to develop the concept of Innovation Styles® when he was head of the Innovation Management program at SRI International (formerly Stanford Research Institute) in the mid-1980’s. In 1987, he founded the Global Creativity Corporation, where he finalized the Innovation Styles® model and assessment. With GCC, he continued his research and consulting on different approaches to innovation in collaboration with dozens of companies in countries as diverse as England, Netherlands, France, India, China, Singapore, Malaysia, Japan, Canada, and the USA.

William highlighted the Innovation Styles® in two of his four books: Flash of Brilliance: Inspiring Creativity Where You Work (1999, Perseus), recognized as one of “Executive Book Summaries” top 30 business books in the USA for 1999; and the companion Flash of Brilliance Workbook, selected in 2000 for the Doubleday Executive Book Club. William has also been a Guest Faculty member at Stanford University Graduate School of Business and business schools in India.


Taking the lead to make Innovation Styles® available worldwide

In 1996, William began a collaboration and friendship with Alain Rostain, founder of Creative Advantage Inc. Alain brings a unique combination of skills from his 25 years of experience in the field of corporate creativity and innovation – including an expertise in designing internet-based tools for innovation assessments, and his use of experiential techniques gained from his background in improvisational theatre. He is editor of the e-zines InnovAgent and Improv-It, and founder of the Applied Improvisation Network. Combining this experience with his expertise in business innovation and software engineering, Alain stays at the leading edge in bringing innovation consulting, training, assessments and facilitation to his clients in Fortune 100 and 500 companies.

From the early 2000's, Alain Rostain has taken the lead in making Innovation Styles available to corporations and consultants around the world through his corporate consulting and by automating the evaluation, administration and feedback process.

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