Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Peter Drucker in The Practice of Management   For decades now, innovation has been considered essential to business growth and prosperity. Even today, according to a survey by the Boston ...

Here are some edited/cleaned up examples of invitations being sent out to take the Innovation Styles profile. Please respond with additional examples or comments, so we can share our best invitations. Thanks! --- Alain Hi... in preparation for our afternoon session on January 25th, please take 5 minutes to complete this short survey which ...

Let's use this thread to share best practices and stories from the field. I use the Styles primarily with clients on innovation/ideation work. On Monday and Tuesday I worked with an agrochemical company -- 8 individuals -- on generating product ideas that leveraged a technology they were being offered, so that they could make a decision about

Jay, I agree with you. So the question for me is, given that we have one set of tools at InnovationStyles.com but are supporting consultants -- is that a workable model for a community? And if so, how?

Hi... I think we do a good job of articulating the value of all 9 profiles... but I still get at least a little disappointment from someone when they see that they came out as Flexing. What are some ways to work with that disappointment? I'm not implying that we should minimize or eliminate it, but like anything else, the disappointment can be ...

Marie, I'm sure you're right -- introducing the framework and realizing the value without ever explicitly mentioning Innovation Styles is a great way to go.

The highlight for me was validating the sense that we are creating something wonderful here, and how we can truly touch other people's lives with this work. The learning that was reinforced was the importance of appreciating and developing how the ISP can be and is being integrated into other work to create value... very important to me as I ...